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06 Nov, 2024 🛠 Scheduled Maintenance from 7 Nov to Serve You Better 😊 More Info
19 Nov, 2024

🛠 Scheduled Maintenance To Serve You Better 😊

To optimize our network services and reimagine the customer experience, Tune Talk will undergo a scheduled network maintenance from 7 November onwards. The services impacted will be updated from time to time as indicated in the table below. We apologise for any inconvenience that this may have caused during the maintenance period.

Date Time Services Impacted
7-Nov
12:00 am –
04:00 am
​​Calls, SMS, USSD, Roaming
12-Nov 12:00 am –
04:00 am
Calls
14-Nov
12:00 am –
04:00 am
​​Calls, SMS, MMS, USSD, Roaming, Internet Connectivity, Top Up, Tune Talk App, Tune Talk Partners App
16-Nov
12:00 am –
04:00 am
Internet Connectivity, Data Plan Subscriptions, Top Up, Tune Talk App, Tune Talk Partners App
 19-Nov 09:00 pm –
11:59 pm 
SIM Registration, Data Plan Subscriptions, Top Up, Tune Talk App, Tune Talk Partners App
20-Nov
12:00 am –
04:00 am
26-Nov
12:00 am –
05:00 am
SIM Registration, Data Plan Subscriptions, Top Up, Tune Talk App, Tune Talk Partners App

We strongly encourage all users to restart your device or switch to flight mode for a few seconds, should you encounter any issues. Should you have any inquiries, kindly contact our Customer Care team by dialling 13100 or 03-2771 7000 from 8:00 am to 10:00 pm daily or LIVE Chat with us.

🛠 Penyelenggaraan Berjadual Untuk Menyediakan Perkhidmatan Yang Lebih Baik 😊

Bagi mengoptimumkan perkhidmatan rangkaian dan menambah baik pengalaman pelanggan, Tune Talk akan menjalankan penyelenggaraan berjadual bermula 7 November. Perkhidmatan yang terjejas akan dikemas kini dari semasa ke semasa seperti yang dinyatakan dalam jadual di bawah. Kami memohon maaf atas sebarang kesulitan ketika tempoh penyelenggaraan ini.

Tarikh Masa Perkhidmatan Yang Terjejas
7-Nov 12:00 mlm –
04:00 pg
Panggilan, SMS, USSD, Perayauan (Roaming)
12-Nov 12:00 mlm –
04:00 pg
Panggilan
14-Nov 12:00 mlm –
04:00 pg
Panggilan, SMS, MMS, USSD, Perayauan (Roaming), Sambungan Internet, Tambah Nilai, Aplikasi Tune Talk, Aplikasi Tune Talk Partners
16-Nov 12:00 mlm –
04:00 pg
Sambungan Internet, Langganan Pelan Data, Tambah Nilai, Aplikasi Tune Talk, Aplikasi Tune Talk Partners
19-Nov 09:00 mlm –
11:59 mlm
Pendaftaran SIM, Langganan Pelan Data, Tambah Nilai, Aplikasi Tune Talk, Aplikasi Tune Talk Partners
20-Nov 12:00 mlm –
04:00 pg
26-Nov 12:00 mlm –
05:00 pg
Pendaftaran SIM, Langganan Pelan Data, Tambah Nilai, Aplikasi Tune Talk, Aplikasi Tune Talk Partners

Kami menggalakkan semua pengguna untuk hidupkan semula peranti anda atau tukar ‘flight mode‘ untuk beberapa saat jika anda menghadapi isu. Sekiranya anda mempunyai sebarang pertanyaan, sila hubungi Khidmat Pelanggan kami dengan mendail 13100 atau 03-2771 7000 dari jam 8:00 pagi hingga 10:00 malam setiap hari atau hubungi kami melalui LIVE Chat.

19 Nov, 2024
🛠 Scheduled Maintenance To Serve You Better 😊

To optimize our network services and reimagine the customer experience, Tune Talk will undergo a scheduled network maintenance from 7 November onwards. The services impacted will be updated from time to time as indicated in the table below. We apologise for any inconvenience that this may have caused during the maintenance period.

Date Time Services Impacted
7-Nov
12:00 am –
04:00 am
​​Calls, SMS, USSD, Roaming
12-Nov 12:00 am –
04:00 am
Calls
14-Nov
12:00 am –
04:00 am
​​Calls, SMS, MMS, USSD, Roaming, Internet Connectivity, Top Up, Tune Talk App, Tune Talk Partners App
16-Nov
12:00 am –
04:00 am
Internet Connectivity, Data Plan Subscriptions, Top Up, Tune Talk App, Tune Talk Partners App
 19-Nov 09:00 pm –
11:59 pm 
SIM Registration, Data Plan Subscriptions, Top Up, Tune Talk App, Tune Talk Partners App
20-Nov
12:00 am –
04:00 am
26-Nov
12:00 am –
05:00 am
SIM Registration, Data Plan Subscriptions, Top Up, Tune Talk App, Tune Talk Partners App

We strongly encourage all users to restart your device or switch to flight mode for a few seconds, should you encounter any issues. Should you have any inquiries, kindly contact our Customer Care team by dialling 13100 or 03-2771 7000 from 8:00 am to 10:00 pm daily or LIVE Chat with us.

🛠 Penyelenggaraan Berjadual Untuk Menyediakan Perkhidmatan Yang Lebih Baik 😊

Bagi mengoptimumkan perkhidmatan rangkaian dan menambah baik pengalaman pelanggan, Tune Talk akan menjalankan penyelenggaraan berjadual bermula 7 November. Perkhidmatan yang terjejas akan dikemas kini dari semasa ke semasa seperti yang dinyatakan dalam jadual di bawah. Kami memohon maaf atas sebarang kesulitan ketika tempoh penyelenggaraan ini.

Tarikh Masa Perkhidmatan Yang Terjejas
7-Nov 12:00 mlm –
04:00 pg
Panggilan, SMS, USSD, Perayauan (Roaming)
12-Nov 12:00 mlm –
04:00 pg
Panggilan
14-Nov 12:00 mlm –
04:00 pg
Panggilan, SMS, MMS, USSD, Perayauan (Roaming), Sambungan Internet, Tambah Nilai, Aplikasi Tune Talk, Aplikasi Tune Talk Partners
16-Nov 12:00 mlm –
04:00 pg
Sambungan Internet, Langganan Pelan Data, Tambah Nilai, Aplikasi Tune Talk, Aplikasi Tune Talk Partners
19-Nov 09:00 mlm –
11:59 mlm
Pendaftaran SIM, Langganan Pelan Data, Tambah Nilai, Aplikasi Tune Talk, Aplikasi Tune Talk Partners
20-Nov 12:00 mlm –
04:00 pg
26-Nov 12:00 mlm –
05:00 pg
Pendaftaran SIM, Langganan Pelan Data, Tambah Nilai, Aplikasi Tune Talk, Aplikasi Tune Talk Partners

Kami menggalakkan semua pengguna untuk hidupkan semula peranti anda atau tukar ‘flight mode‘ untuk beberapa saat jika anda menghadapi isu. Sekiranya anda mempunyai sebarang pertanyaan, sila hubungi Khidmat Pelanggan kami dengan mendail 13100 atau 03-2771 7000 dari jam 8:00 pagi hingga 10:00 malam setiap hari atau hubungi kami melalui LIVE Chat.

6 Nov, 2024
The Chief Talker is back, Gurtaj Singh Padda Returns as Tune Talk’s Executive Director

Gurtaj Singh Padda Photo 1 (2024)

In an exciting new chapter for Tune Talk, we’re proud to welcome back our very own co-founder, Gurtaj Singh Padda, as our new Executive Director. Known for his tech wisdom and sharp wit, Gurtaj played a pivotal role in shaping Tune Talk’s original business model back in 2009.

For an achievement that feels like a scene from a movie, Gurtaj has become Tune Talk’s sole majority shareholder—a first in Malaysia’s MVNO industry. This bold move not only brings him back to lead the company but also transitions Tune Talk into a fully independent entity, poised to chart a unique path in Malaysia’s telecommunications landscape.

Since our inception, Tune Talk has stood out for its dedication to innovative, customer-centric solutions. With Gurtaj at the helm, our commitment to this vision only grows stronger. His deep-seated passion for pushing the boundaries of mobile network capabilities will drive our digital solutions to make life easier and more connected for our users.

Reflecting on this new chapter, Gurtaj shared, “Returning to Tune Talk is a full-circle moment, a homecoming of sorts and it’s exciting to lead the company I helped found with a renewed vision for growth and impact. Our approach to this next chapter will be about pushing boundaries, both in our technology and in the customer value we bring. We’re already working on key initiatives, which will be announced periodically, so stay tuned and watch this space.”

From our early days, Gurtaj was key in launching innovative solutions, pioneering Malaysia’s first numberless SIM cards and flexible options allowing subscribers to change their numbers at any time. These industry-firsts underscored Tune Talk’s core values of flexibility, accessibility, and commitment to customer needs.

Gurtaj Singh Padda Photo 3 (2009)

With extensive experience in telecommunications, including roles with industry leaders like Nokia Singapore and Tata Communications, Gurtaj’s insight and dedication are invaluable assets as we move forward. His leadership will guide Tune Talk into a new era, blending technological advancements with a steadfast commitment to customer-centric services.

We’re excited to begin this next chapter with you—our community of loyal users, partners, and team members—by our side. Thank you for being part of Tune Talk’s journey. Stay tuned for even more updates as we work together to reach new milestones and redefine what it means to connect.

22 Nov, 2024
Integration Activity in several areas

Please be informed that CelcomDigi will be undergoing a network integration exercise. Information on this will be updated from time to time as indicated in the table below. Please restart your phone should you encounter issues.

2024 Areas
21 Nov – 29 Nov CYBERJAYA, BANDAR BARU BANGI
22 Nov – 29 Nov BALING, UTHM, SERI GADING, PARIT RAJA, BATU PAHAT TOWN, BUKIT PASIR, BEAUFORT / SIPITANG, BANDAR WARISAN, DUNGUN, GUA MUSANG, LAMBAI JERAI, KG BATU EMPAT SEPINTAS, KG AYER HITAM, HULU PERAK, HULU TERENGGANU, KG KOK KLANG, BANGI LAMA, KERIAN, KINABATANGAN, MALIM NAWAR, KOTA MARUDU, KUALA KANGSAR, KUALA KRAI TOWN, LABUAN, LADANG BUKIT TABIN, LAHAD DATU-KINABATANGAN TRUNK ROAD, LANGKAWI AIRPORT, MERSING, PADANG TERAP, PENDANG, RANAU, REMBAU, PUNGUH, SEMENYIH, SIK, KG KELAPA PARIT DALAM, TAMPIN, TENOM, YAN, YONG PENG, CHAAH, LABIS
28 Nov – 6 Dec CYBERJAYA, BANDAR BARU BANGI​
29 Nov – 6 Dec UTHM, SERI GADING, PARIT RAJA, BATU PAHAT TOWN, BUKIT PASIR, CHOW KIT, DAMANSARA JAYA, SS22, DUNGUN, DATO KERAMAT, GUA MUSANG, HULU TERENGGANU, JLN SILANG, PUTATAN SQUARE, SURIA KK & GAYA STREET, KOTA BELUD, KUALA KRAI TOWN, LAHAD DATU-KINABATANGAN TRUNK ROAD, LAHAD DATU TOWN, OLD KLANG ROAD, BENONI, IOI MALL, LAKE EDGE, KLCC, BUKIT BINTANG, PUDU, SABAH HOTEL, SANDAKAN CENTRAL MARKET, SERDANG, ENDAH PARADE, BUKIT JALIL, SRI PETALING, SUNWAY, TMN SHMELIN PERKASA, BANDAR UTAMA, TMN SEGAR, YONG PENG, CHAAH, LABIS
30 Nov – 6 Dec AMPANG, BALING, BUKIT KECHIL, CYBERJAYA, BANDAR BARU BANGI, BATANG PADANG, SIPITANG, SUNGAI ARANG, BRICKFIELDS, BLUE VALLEY, KG RAJA, KUALA TERLA, BANDAR TUN HUSSEIN ONN, DAMANSARA, HARTALEGA PLANT, TMN SURIA WARISAN, DATO KERAMAT, GURUN, BAGAN TEPI SUNGAI, CHUPING, KG SG KAMBONG ULU BANGI, KG KUALA PAJAM, PEKAN BARU, PARIT BUNTAR, KG TELOK MEDAN, KINABATANGAN, KAW IND MENGLEMBU, CHENDERONG, UTAR CAMPUS, KLIA, KOTA BELUD, KOTA MARUDU, KUALA KANGSAR, KG KEKANSA, KUBANG PASU, KUDAT, KAJANG TOWN, KAPIT, KELANA JAYA, LABUAN, FAJAR HARAPAN, LAHAD DATU-KINABATANGAN TRUNK ROAD, PARIS, LANGKAWI, LIMBANG, SIBURAN TOWN, MOSJAYA, DALAT, OLD KLANG ROAD, PENAMPANG, PENDANG, UTP CAMPUS, IOI MALL, PUCHONG JAYA, PANTAI, RANAU, TAMAN SIBUGA, SARIKEI TOWN, SEMENYIH, SERIAN, KG TEPI LAUT, TG ASSAM, BENTONG, SERDANG, SRI PETALING, BUKIT JALIL, TAMBUNAN, TENOM, WANGSA MAJU, YAN

More Info Here…

24 Oct, 2024
Light Hearts, Bright Smiles: Tune Talk Celebrates Deepavali with Sai Pandian Orphanage

23 October 2024, Kuala Lumpur As the Festival of Lights approaches, Tune Talk is proud to extend a hand of support and care to the Sai Pandian Children’s Orphanage Home in Setia Alam. In the spirit of Deepavali, which symbolizes the triumph of light over darkness, Tune Talk is committed to not only brightening lives but also lighting hearts by providing essential goods and support to uplift the children and residents at the orphanage.

Through a combination of contributions, including educational materials and everyday necessities, Tune Talk’s donation aims to lift hearts with hope and offer more than just temporary assistance. This year, the team went the extra mile, bringing in volunteers with specific skills to create a unique experience for the orphanage residents in preparation for Deepavali. Beyond the routine of financial support, Tune Talk made it a day of joy, filled with thoughtful and engaging activities for the children.

The celebration included free barber sessions for the residents and a lively dance class led by a professional dance teacher, where the children eagerly learned new moves and shared moments of laughter. Adding a festive touch, a Henna artist was invited to adorn the children’s hands with beautiful designs, sparking joy and excitement. The Tune Talk team further bonded with the children by creating colorful Kollam decorations together, a traditional activity reflecting the vibrant spirit of Deepavali. The day was rounded off with a shared lunch, lovingly prepared by both Tune Talk staff and the orphanage residents, fostering a sense of community and togetherness.

“Our goal this Deepavali was to do more than just provide support—we wanted to light hearts and create lasting memories with these children. By spending time with them and offering practical aid, we hope to have made their festival a little brighter, while also bringing hope and inspiring dreams,” said Dajmarehan Zolkipli, Acting CEO and CFO of Tune Talk.

The donation, paired with the engaging activities and personal interactions, was a gesture of care designed to lift spirits and empower the children. It’s about making a lasting impact that brings light, hope, and a reminder that they are cherished and supported long after the celebrations have ended. Tune Talk also filmed the entire engagement at the Sai Pandian Children’s Orphanage, capturing the joy and meaningful moments shared with the children. You can watch the heartwarming video here: https://www.youtube.com/watch?v=bsk3smbbH90.
Charity4

Tune Talk encourages anyone inspired by this Deepavali initiative to lend their support to the Sai Pandian Children’s Orphanage Home. Contributions of any kind are appreciated and will go a long way in brightening the lives of the children. To get involved, please contact Mr. Sai Pandian at +6016 2581630 or visit the orphanage at 2, Jalan Setia Indah U13/11D, Setia Alam, 40170 Shah Alam, Selangor. Together, let’s light hearts and spread joy. For more information, head on over to our official website at https://www.tunetalk.com.

END


About Tune Talk
Tune Talk is the fastest-growing Mobile Virtual Network Operator (MVNO) in Asia. Since our launch in 2009, we have remained committed to our mission of providing super low rates and exciting incentives to the market. As a digital lifestyle telecommunication company, our service offerings include unlimited calls, SMS, and high-speed internet packages that cater to the demands for a simple, value-for-money product with easy accessibility and a wide distribution reach. Primarily owned by Tune Group and CelcomDigi, we leverage strong group synergies and robust network infrastructure for steadfast connectivity. Constantly innovating, we strive to be digitally disruptive in the market to deliver the best telecommunication solutions to meet our customers’ evolving needs. For more information, please visit www.tunetalk.com.


Photos & Captions

Charity1
Photo 1 – [Left to right] Tune Talk Director of People & Culture, Mr. Jason Ramesh handing Mr. Sai Pandian a mock cheque of AEON vouchers amounting to RM10,000 at Sai Pandian Children’s Orphanage Setia Alam

Charity2
Photo 2 – Tune Talk staff spending time practicing prayer chants with the children

Charity3
Photo 3 – Tune Talk staff spending time helping the resident caretakers cook for lunch

2 Aug, 2024
Delicious Treats Await: Tune Talk’s ‘Subscribe and Win #EpikRewards’ Returns

2 August 2024, Kuala Lumpur – Tune Talk, the fastest-growing mobile virtual network operator (MVNO) in Southeast Asia, proudly announces the return of its popular initiative, the ‘Subscribe and Win #EpikRewards’ campaign. This thrilling campaign, backed by strong demand following the overwhelming success of its first installment last year, offers a fantastic opportunity for new and existing subscribers to win extraordinary prizes.

Running from 29 July to 31 August 2024, subscribers who sign up for the Epik35, Epik5G45, or Epik50 plans can enter to win a Samsung Galaxy S24+ smartphone valued at RM4,999. Additionally, all new subscribers will receive limited-time RM10 vouchers for Tealive and KFC upon subscription.

Existing Epik subscribers who have been active for three months from May to July also stand a chance to win the Samsung Galaxy S24+ and be among the lucky ones to receive the vouchers.

“We are delighted to bring back the latest edition of the ‘Subscribe and Win #EpikRewards’ campaign to our customers,” said Dajmarehan Zolkipli, Acting CEO and CFO of Tune Talk. “The phenomenal success of last year’s campaign and the positive feedback from our subscribers have encouraged us to bring it back, this time with even greater rewards. This initiative highlights our dedication to offering exceptional value and consistently recognizing our subscribers for their unwavering faith and trust in us. At Tune Talk, we are committed to appreciating and celebrating our customers’ loyalty, making sure they always feel valued and cherished.”

In addition to the campaign prizes, Tune Talk subscribers can redeem a variety of other rewards available through the Tune Talk App. From exclusive deals such as free Internet data to special offers like movie ticket redemptions, there’s always something exciting for our Tune Talkers.

Samsung Kfc Tealive X Tunetalk 768x480

Campaign Highlights:

  • Campaign Duration: 29 July – 31 August
  • Eligibility: Open to new and existing subscribers of Epik35, Epik5G45, and Epik50
  • Rewards:
    • Grand Prize: Samsung Galaxy S24+ smartphone worth RM4,999
    • Bonus Vouchers: RM10 Tealive and KFC vouchers for all new subscribers

Tune Talk continues to diversify its offerings and rewards to ensure customer satisfaction and value in the mobile telecommunications industry. This campaign aims to enhance the user experience and reward its growing community.

For more information about the campaign, including how you can win additional vouchers by joining our social media contest happening during the campaign period, head on over to our official campaign webpage. Furthermore, Tune Talkers can also participate in other exciting happenings with Tune Talk, such as upcoming concerts and events. For the latest updates and event information, be sure to check our website regularly.

5 Jul, 2024
CSS 2024 – MCMC Survey

MCMC will be conducting the Consumer Satisfaction Survey 2024 (CSS 2024) – Public Cellular Service and Broadband Access Service to collect data on consumer experiences and perceptions of telecommunication service delivery.

The survey will run from 4 July to 30 November 2024 and will be conducted online. Malaysian consumers aged 15 and above are invited to participate by accessing the survey portal on any device via the provided QR code or link.

The data collected through this online platform are SSL encrypted, stored locally in a password-protected database, and IP addresses are not collected. To protect your privacy, it is recommended to clear your computer’s cache and browser history after completing the survey.

Please note that the purpose of this survey is solely for data collection. No personal data, such as full names, credit/debit card, or bank details, will be collected. No money will be solicited, and no sales will be conducted. Participation is voluntary, but the cooperation of the public is greatly appreciated.

Any changes to the survey duration will be announced on the MCMC website: www.mcmc.gov.my.

5 Jul, 2024
BQoES 2024 – MCMC Survey

MCMC will be conducting the Broadband Quality of Experience Survey 2024 (BQoES 2024) – Public Cellular Service and Broadband Access Service to collect data on consumer experiences and perceptions of telecommunication service delivery.

The survey will run from 4 July to 30 November 2024 and will be conducted online. Malaysian consumers aged 15 and above are invited to participate by accessing the survey portal on any device via the provided QR code or link.

The data collected through this online platform are SSL encrypted, stored locally in a password-protected database, and IP addresses are not collected. To protect your privacy, it is recommended to clear your computer’s cache and browser history after completing the survey.

Please note that the purpose of this survey is solely for data collection. No personal data, such as full names, credit/debit card, or bank details, will be collected. No money will be solicited, and no sales will be conducted. Participation is voluntary, but the cooperation of the public is greatly appreciated.

Any changes to the survey duration will be announced on the MCMC website: www.mcmc.gov.my.

6 May, 2024
Experience the Beat: Tune Talk Presents the LOOP Music Festival!

Kuala Lumpur, 2 May 2024 – Get ready to groove as Tune Talk unveils its latest extravaganza, the LOOP Music Festival campaign, happening now until its concert finale 11 May 2024. Dive into a world of exclusive perks tailored for Tune Talk subscribers.

“The LOOP Music Festival is not just an event; it’s a bespoke journey for those thatseek an audio escape, promising a unique and unforgettable fusion of music, art, and culture for our valued subscribers,” says Joseph Lim, Chief Marketing Officer of Tune Talk.

The rhythm of the city comes alive at the LOOP Music Festival 2024!This festival promises to be a symphony of sensations. Announced back in February, the festival boasts a stellar lineup of iconic performers such as Dato’ Sri Siti Nurhaliza, Dayang
Nurfaizah, Masdo, XPDC, Noraniza Idris, and more, guaranteeing a musical journey like no other.

Loopfest Grid Final 02

In line with our commitment to always embrace local talent, Tune Talk proudly supports this celebration. Brace yourself as Tune Talk unveils captivating experiences at the LOOP Music Festival, catering to both subscribers and music enthusiasts alike.

Participation is as easy as hitting play: Tune Talk customers simply need to download or open the Tune Talk app and redeem 300 Tune Talk Points to earn a chance to win exciting prizes, including RM10 KFC vouchers, right from the app. With a maximum of 5 entries per day, every day is another opportunity to win big.

Each week, 25 lucky winners will be randomly drawn, with announcements made on Tune Talk’s Facebook and Instagram channels, so keep a lookout because you could be one of the winners!

This electrifying campaign is open to all Tune Talk subscribers. Join us as we embark on this thrilling musical journey together, only with Tune Talk!

17 Apr, 2024
Tune Talk Goes All-in on AWS to Delight Customers with Cloud-First Strategy and Artificial Intelligence Solutions

17 April 2024, Kuala Lumpur – Tune Talk, Asia’s fastest-growing Mobile Virtual Network Operator (MVNO), is pleased to be Malaysia’s first MVNO to announce that it is all-in on Amazon Web Services (AWS), an Amazon.com company, to optimize its network services and reimagine the end customer experience by embracing innovation with a cloud-first strategy. Tune Talk aims to digitally disrupt the Malaysian telco market by introducing fresh loyalty benefits and discounts, and remain competitive via unique 5G and Artificial Intelligence (AI)-powered offerings tailored for customers seeking value.

A Collaboration Built on Innovation

In the global telco industry marked by rapid technological evolution and increasing customer demands, where traditional approaches are giving way to more agile, cloud-based solutions, Tune Talk’s cloud-first move with AWS represents a strategic alignment with its commitment to digital innovation.

By migrating all of its IT workloads to AWS, Tune Talk will leverage AWS’s robust infrastructure, unparalleled scalability, and advanced cloud services to deliver in-country network services with enhanced resiliency, security, efficiency, and performance. Building on AWS cloud will enable Tune Talk to optimize operations, reduce costs, and respond to the needs of its extensive and diverse customer base of over one million subscribers with agility.

Venturing into the Future of Telco

Tune Talk plans to experiment with AWS’s AI and Machine Learning (ML) capabilities powered by Amazon SageMaker to provide operational foresight to potential network issues, with the aim of having self-healing network operations that reduce downtime by 2024. Using a purpose-built data lake built on Amazon S3 to store, analyze, and gain actionable insights from its data, Tune Talk will have a 360-degree view of its customers, allowing for more effective, personalized campaign management and collaboration across its industry partners.

With an eye on the future, the aspiring digital lifestyle telco operator plans to venture into Generative Artificial Intelligence (AI) to elevate Tune Talk’s service offerings with predictive analytics capabilities, providing customers with more engaging experiences. Since 2021, Tune Talk has implemented a data-centric business strategy focusing on transforming insights gathered from subscribers into a bespoke brand user experience, including curating unique online and in-person initiatives for specific target markets.

This initiative will enable Tune Talk to offer more efficient and engaging customer interactions, and provide immediate and relevant customer support through intelligent virtual assistants and chatbots, leveraging AWS services such as Amazon Lex, which enables customers to build bots with conversational AI, and Amazon Polly, which turns text into lifelike speech.

“By migrating all our workloads from on-premises to AWS, Tune Talk is not just moving data and voice, but adopting a tech-focused business approach with an updated, more reliable network infrastructure powered by cloud technology,” said Dajmarehan Zolkipli, Chief Financial Officer and acting CEO of Tune Talk. “Leveraging AWS AI technology to tap into the wealth of opportunities that come with advanced analytics and machine learning will be a game-changer, positioning Tune Talk to boost revenues and unlock new revenue streams with increased speed to market, and to offer targeted and unique lifestyle services on 5G to our customers.”

“Telcos today are enabled by cloud to deliver differentiated solutions and experiences, make faster business decisions, and unlock new revenue opportunities,” said Azhar Abdullah, Head of Enterprise Business, AWS Malaysia. “Going all-in on AWS enables Tune Talk to leverage AWS’s broad functionality and innovative approach to provide comprehensive 5G and AI/ML services, streamline costs, and improve efficiencies, with the upcoming AWS infrastructure Region in Malaysia further enabling local data storage and lower latency. We are proud to support Tune Talk’s mission to become a preferred digital lifestyle telecommunications company that delights customers, while growing securely and at scale.”